The Company / Client
StickerYou is a Toronto-based e-commerce print company offering custom stickers, labels, decals, iron-ons, and related products. The team supports both direct-to-consumer sales and business orders, with a steady need for fast, consistent creative across digital and print.
Project Scope & Objectives
Support ongoing marketing production across web, email, print, and short-form video while keeping brand consistency tight. Contribute launch-ready assets for major initiatives, including trade show output and the rollout of StickerYou’s first physical retail store.
My Role
As an in-house designer, I produced campaign creative and production-ready collateral across digital and print, collaborating with marketing and sales stakeholders. I also handled short-form video edits and lightweight motion when needed, plus in-store graphics for the retail launch—keeping execution clean, organized, and ready to ship.
Retail Store Launch Graphics
For StickerYou’s first physical store, I collaborated with the design director and team to support the retail rollout. I helped build a large storefront collage and prepared print-ready files—scaling, splitting, and packaging the artwork to meet vendor specs for production and installation.
In-Store Graphics & Visual System
I supported interior graphics for the store, including wall decals, product callouts, and durability-focused infographics. I also contributed in-house photography and supporting visuals to keep the space consistent with the brand and product story.
Sales & Trade Show Catalogs
I designed catalogs used by sales and trade show teams to showcase product options and use cases. The work combined product mockups, sample “brand” applications, and simple data visuals—kept clean and consistent with StickerYou’s identity.
One-Pagers & Press Materials
I produced one-page flyers and press-release layouts used for promotions and product updates. The focus was clear hierarchy, fast readability, and production-ready files that teams could reuse as needed.
Web Banners & Promo Assets
I created web banners and supporting imagery for site updates and promotions, working alongside another designer to keep output consistent. The deliverables were designed for quick swaps across formats while maintaining the same layout logic.
Email & Blog Imagery
I designed blog and email imagery using a mix of mockups and in-house photography. These assets supported digital campaigns and occasional catalog or site refresh needs.
