The Company / Client
Legados was developed under iD.Works Studio, a Bogotá-based video production and design studio producing documentary-led projects and brand work. The series focused on Colombian cultural history, with a strong need for a visual identity that could support both storytelling and fundraising.
Project Scope & Objectives
Create a cohesive visual system for a documentary series highlighting 10 influential Colombian artists (1850–1950). The goal was to establish a clear identity for pitching and promotion—spanning print collateral, web presence, and social channels—while keeping the tone respectful, historical, and modern.
My Role
I developed the art direction and built the visual identity system, working from an existing logo and expanding it into a full set of brand assets. I designed pitch-ready collateral (folder, letterhead, business card), created visuals for a dedicated website section, and launched the Instagram presence to support visibility and fundraising.
Brand System & Guidelines
I refined the existing logo and expanded it into a usable visual system—defining typography, color, layout rules, and core applications. The goal was consistency across pitch materials, web, and social, with a look that felt respectful to the historical subject matter while still modern and clear.
Original logo by Leonardo Cuao. I refined the mark and expanded it into the full visual identity system shown in this project.
Pitch Collateral
Designed a compact set of pitch-ready materials used to present Legados to partners and potential funders. The set focused on clean hierarchy and a cohesive brand presence across print layouts, keeping files production-ready and easy to update as the project evolved.
Website Section Design
Applied the Legados identity to a dedicated section on the iD.Works Studio website. I developed the visual direction for this page and created the supporting design assets so the series could be presented clearly within the studio’s broader site structure.
Instagram Launch & Social Templates
Launched the Legados Instagram presence and created a small set of reusable templates to keep posting consistent. The system supported awareness and fundraising communication without overproducing—simple formats that could scale as the project gained momentum.
