The Company / Client
evanhealy is a California-based skincare brand focused on certified organic, plant-based products and a holistic approach to skin health. The brand emphasizes whole-ingredient formulations and a consistent ritual-led product experience across its range.
Project Scope & Objectives
Support ongoing packaging and marketing collateral for evanhealy through Superfish Brands, maintaining consistency across a growing set of SKUs. Deliver print-accurate layouts and production-ready files that could scale across product labels, inserts, and supporting sales materials.
My Role
As part of the Superfish Brands team, I produced packaging labels and supporting print collateral, following strict printer specs and coordinating with stakeholders for approvals and file handoff. I also supported photo retouching and asset organization for product imagery used across print and web, keeping files clean, consistent, and ready for production.
Packaging Development
Working as part of a Toronto-based creative agency, I supported the development of a new evanhealy product line. The focus was on packaging execution—building on an established identity while ensuring accuracy, consistency, and production readiness across multiple SKUs.
Concept Refinement & Visual Exploration
I proposed updated color palettes and surface textures that respected evanhealy’s existing layout system while subtly modernizing the look. These refinements helped extend the brand visually without disrupting its handcrafted, organic character.
Photo Retouching & Production Resizing
All product photography was captured in-house at the agency studio. I handled retouching, cleanup, and resizing for use across web, email, and print. Final assets were prepared in multiple formats to meet both digital and print production requirements.
Product Line Expansion
I contributed to approximately 60% of the packaging designs for the new product range, ensuring the visuals aligned with evanhealy’s natural, artisanal positioning. With products already stocked at Whole Foods, shelf presence and clarity were key considerations.
Launch Postcards (Print & Digital)
In addition to packaging, I designed both printed and digital postcards to support the product launch. These pieces were developed using agency photography and served as supporting collateral across retail and marketing touchpoints.
Postcard Variations
Multiple postcard back designs were created to accommodate different audiences and distribution contexts. Each version maintained visual consistency while allowing flexibility in messaging and use.
In-Store Promotional Posters
A set of in-store posters was designed to promote the new product line across retail environments. The visuals maintained evanhealy’s handcrafted, organic aesthetic while remaining clear and effective at point of sale.
