The Company / Client
Farmkart is a digital agri-tech platform focused on connecting local farmers with broader markets through technology-driven solutions. The platform aims to improve access to fair pricing, strengthen supply chains, and support more sustainable agricultural practices.
Project Scope & Objectives
Explore a refreshed visual direction that could support Farmkart’s growth and better communicate its digital-first approach. The goal was to create a cleaner, more modern visual system that could work across reports and social media, while remaining accessible to farmers, partners, and stakeholders.
My Role
I developed early-stage branding concepts and final design templates for both editorial reports and social media content. This included defining a clear visual hierarchy, refining layout systems, and testing social formats that aligned with the proposed visual direction. The work focused on flexibility, clarity, and consistency across channels.
Report Template & Brand System
I designed a flexible report template to support Farmkart’s monthly and annual communications. The layout balanced brand color, typography, and hierarchy while staying easy to populate with changing data. The cover carried stronger visual weight, while internal pages were intentionally simplified to keep reports readable, structured, and practical for long-term use.
Social Media Layout Exploration
Alongside the report work, I explored social media templates to test layout consistency, color usage, and readability across platforms like Instagram, Facebook, and Twitter. These designs focused on adaptable structures rather than fixed posts—helping the team reuse formats while staying aligned with the brand’s visual direction.
