The Company / Client
elitecooler.com is the B2C storefront operated by Beam Distributing Inc., offering a consumer shopping experience for Pelican Products categories like coolers, travel luggage, cases, and accessories. The site supports frequent launches, bundle offers, and performance-driven creative across web, email, and paid channels.
Project Scope & Objectives
Support ongoing ecommerce campaigns by keeping product pages, landing pages, and ad creative current, consistent, and conversion-focused. Improve speed and output quality by building reusable layouts and a clean workflow across channels.
My Role
I produced high-volume marketing assets across web, email, and paid social—handling photo refinement, layout production, and short-form video editing. I collaborated with UX and performance stakeholders to iterate on creative variations and keep deliverables organized, QA’d, and production-ready.
PDP & Campaign Landing Pages
Built and updated PDP layouts and campaign-specific landing pages for EliteCooler.com using Shopify workflows and Replo. I refreshed existing pages with updated product imagery, clean structure, and accurate catalog-driven details, helping launches and promos go live quickly without breaking consistency. When needed, I also tightened supporting page copy to fit the layout and keep the message clear.
Shop App Product & Bundle Imagery
Prepared updated product visuals for the Shop App, including photo retouching, aspect-ratio formatting, and bundle-style layouts. I organized the image sets so single products and bundles displayed cleanly and consistently, then pushed the updates through Shopify’s sales channel workflows.
Targeted Short-Form Video Ads
Edited raw footage from the team into short-form video ads for Meta, Performance Max, and TikTok. I built multiple hook-led variations optimized for each placement (timing, framing, aspect ratios), delivering versions both with and without music/voice so final audio could be added later based on platform requirements and testing.
Two-Page ONBOARDING Form
Designed a two-page order/boarding form used for B2B customer requests, shared both as a print handout and as a fillable PDF. Built in InDesign with a clean layout and clear field structure, so the form stayed easy to complete, easy to review, and consistent with the brand across both formats.
Multi-Format Image Ads
Designed recurring sets of static image ads in multiple ratios (9:16, 1:1, and 16:9) for Meta and Performance Max campaigns. Each set explored controlled variations in layout, product selection, color treatment, and headline copy to test what resonated best. I built and organized the variations in Figma for fast feedback with the team (ads manager + social lead), then iterated based on performance results to guide the next round of creative.
Product Comparison Charts
Designed recurring sets of static image ads in multiple ratios (9:16, 1:1, and 16:9) for Meta and Performance Max campaigns. Each set explored controlled variations in layout, product selection, color treatment, and headline copy to test what resonated best. I built and organized the variations in Figma for fast feedback with the team (ads manager + social lead), then iterated based on performance results to guide the next round of creative.
CROSS-CHANNEL ASSET LIBRARY
Built a flexible, reusable asset library designed to scale across email marketing, website updates, PDPs, landing pages, and paid social. This collection includes product color storytelling, detail shots, lifestyle imagery, and modular layouts that could be repurposed quickly across channels while maintaining visual consistency, brand clarity, and performance-focused execution.
