The Company / Client
Northcote Pottery is a Melbourne-based pottery supplier offering clay products, tools, and studio services. The business was expanding beyond supplies to promote classes and seasonal workshops.
Project Scope & Objectives
Refresh the existing identity to support a broader offering and improve consistency across customer touchpoints. The goal was to refine a long-standing logo, establish clear brand guidelines, and create promotional materials that could communicate classes in a clean, readable way.
My Role
I refined the existing logo for modern use across print and digital applications, then built a practical brand guideline to standardize typography, color, and layout rules. I designed promotional collateral (including a course flyer) and produced original photography to support marketing needs. I also developed simple graphic elements—vectorized clay textures—to add a handcrafted feel without complicating production.
Brand Guidelines & Logo Refinement
I created a brand guideline to standardize typography, color, and layout rules across marketing and print. The first step was refining the existing logo—addressing a few structural issues so it could reproduce cleanly across different formats and remain consistent across touchpoints.
Photography
More photography taken by me. The sepia colouring filter was ideal for these images because it makes the clay pop and better represents the raw material.
Course Flyer Design
With the style guide approved, I designed the primary flyer used to promote classes and workshops. The layout leaned on the brand’s signature orange while keeping course information structured, readable, and easy to scan—built for real use on walls, counters, and handouts.
Stationery & Identity Applications
I developed a minimal stationery direction that reflected the materials and tone of the studio—simple typography, restrained color use, and tactile texture elements. The clay splatters were vectorized from real studio photos and used as organic graphic accents that tied back to the brand and environment.
