The Client
College project — FreshEye is a platform focused on collaborative consumption, aiming to bridge the gap between creative students and industry professionals.
The Ask
FreshEye sought to create a collaborative lifestyle platform that emphasizes skill sharing and mentorship. They required a logo and UI/UX design for their app to reflect their vision of fostering connections and mutual growth.
The Solution
I developed the visual identity for the FreshEye App, including the logo and user interface. The design aimed to encapsulate the platform’s mission of offering fresh perspectives and supporting collaborative learning. The app’s interface was crafted to be intuitive and engaging, aligning with the brand's modern and supportive ethos.
My Part
I designed the logo and UI/UX for the FreshEye App, focusing on creating a visual identity that represents mentorship and collaboration. My work included designing the app’s interface and visual elements to ensure a seamless and inspiring user experience.
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The concept
The logo for FreshEye symbolizes the value of new perspectives on creative work. By integrating an eye icon, we emphasized the importance of fresh insights and mentorship in the design process.
The App
The FreshEye app features a user-friendly interface with key screens: Profile, Portfolio Feedback, and My Coffee Request. Users can interact with mentors, receive portfolio critiques, and even buy a mentor a coffee for personalized feedback.
Business Model
FreshEye operates on a membership basis, where mentors receive ~75% of the CAD $49 monthly subscription fee per student. This includes unlimited messaging, one video call per week, access to learning resources and events, and community-driven portfolio feedback.
Ad Campaigns
This poster is a key element of a broader campaign across multiple platforms. We designed additional ads for Toronto’s public transport and social media, maintaining a unified visual style throughout.
Social Ads
We also developed 3 social media ad concepts focused on creative struggles, building connections, and the freedom of mentorship.
