The Client
Falabella, a well-known Chilean distributor store, offering a range of products from electronics to clothing.
The Ask
Falabella wanted to create a page to promote the new Asus Zenfone 3. My task was to develop a layout using their product photos and provided copy to create an appealing page specifically for this product.
The Solution
I followed the structure of their other pages and used similar and existing UI/UX elements from their official site to maintain consistency. I showcased the two main phone colours along with the cheaper version without the need to scroll, enhancing the exploration and decision-making process for the customer.
My Part
I was only responsible for designing the layout and the graphics ensuring brand consistency, and improving user experience for the new product page. Copy and images were provided.
Although The Ask was fairy simple and the brand guidelines were well established, the product page to launch this new phone was worked in a way that you could see most of the key details withouth having to scroll down too much.
Eventually the page went live but I don't know how it performed, as this was a freelance project that only needed this page.